Pathfinder Analytics Case Study KEY INSIGHTS: Consumers are mostly positive about hemp as an ingredient for personal care products. Hemp’s close association with marijuana/cannabis is viewed neutrally (few strong positive or negative reactions), though the cannabinoid THC tends to be polarizing. Top Benefits: healthy, natural, and possessing healing/soothing properties Top Barriers: bad-smelling, irritates sensitive skin …
Catch a buzz means something different as people are becoming more accustomed to friends and family using marijuana instead of alcohol. THC products and beverages are becoming more mainstream, and the stigma is wearing off. People openly discussing whether they prefer to catch a buzz with marijuana or alcohol is commonplace. Smoking may continue to …
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