The last time you went car shopping, did you notice something interesting about the front of all the cars you saw? How some cars looked like they had friendly faces, with upward curving grilles and wide headlights to make them look like they were smiling at you? Or how other cars have a glaring headlight and angry …
Emotion Marketing: Using Emotion to Carry Your Message Read More »
MAi Research recently conducted exploratory research to better understand the Millennial consumer’s shifting consumption patterns in the alcoholic beverage category — particularly the emotional aspect of the drinking occasion and how it affects beverage selection.
Too many solutions and research firms remain very good at answering the questions related to the who, what, when, where, and how. However, they often fail to answer the most important question: the why.
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© 2024 Marketing Analysts. All Rights Reserved.