There is no doubt that consumers like to feel connected to the brands they are buying. According to a Sproutsocial survey fielded in August 2019, 70% of consumers want brands to connect with them. All well and good, but what do we want our brands to say? Brands are building connections through social contact. Companies have …
Brands Taking a Social Stand: The Risks and Rewards Read More »
Business leaders and marketers understand that brand engagement is essential and needs to be a major component of their marketing strategy. Today, competition for brand loyalty and evangelism is increasing at a rapid pace, requiring brands to develop strategies that resonate and motivate customers on their terms, not just on the brands’ terms. The best …
Essential Considerations for Effective Brand Engagement Now Read More »
We recently presented at the Quirk’s Conference and wanted to share what we presented. In this case study, we applied a combination of our Pathfinder Text Science and Driver Pathways approaches to learn how people think and feel about an innovative new device: a brain-machine interface product meant for the general public to use for …
This coming Sunday at 6:30PM ET, the Super Bowl with the lowest attendance ever will take place. The official attendance for Super Bowl LV will be 25,000 fans, along with 30,000 dimensional cutouts, according to NFL Network’s Tom Pelissero. Raymond James Stadium in Tampa Bay, hosting its third Super Bowl on Sunday, would normally seat 65,890 fans. Super Bowl Sunday also represents …
Super Bowl LV is this Sunday: What’s Your Team Doing this Year? Read More »
Imagine, for a moment, that you are fortunate enough to have a truly dedicated customer base. A base that’s so loyal they’ll never stray from your product and will always come back whenever you have an update or new release. This is a dream many businesses have, but few achieve. The downside is that this …
There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands …
Brands Taking a Social Stand: Risks and Benefits Read More »
If you say 2020 is a tough year, that will be an understatement. It seems as if it is a period to experience one crisis after another, and everyone is suffering physical, mental, and emotional exhaustion. Additionally, if you are still watching the news, you may be imagining that each day is turning out worse …
Of all the things upended since March of this year, travel, both personal and business, is among the most disrupted. Some people are choosing not to travel until the pandemic is over, others are cautiously venturing out, but taking different trips in different ways. This has resulted in a shift in travel habits for both …
Are You Traveling Differently? How this Affects the Industry and You Read More »
The rule of thumb in business and marketing is the more choice you give your customers, the better. Recent studies and the experience of several Fortune 500 companies have shown that’s not always true. In fact, it seems at a certain point, the more product choice you offer consumers, the more complex and confusing their …
How Much Product Choice is Too Much, Or Too Little? Read More »
While qualitative research can explore topics of interest in depth as well as be a springboard for developing ideas, there are significant disadvantages…the findings are not necessarily projectable to a broader audience, it is expensive, labor intensive, and slow. Further, the group dynamic encompasses a lack of anonymity, which can inhibit respondents from revealing sensitive …
Interested in a better alternative to Qualitative Research? Read More »
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