Vinny DelGiudice – Page 7 – Marketing Analysts

Interested in a better alternative to Qualitative Research?

Analytics, Pathfinder Text Analytics, Pathfinder Text Science / By Vinny DelGiudice

While qualitative research can explore topics of interest in depth as well as be a springboard for developing ideas, there are significant disadvantages…the findings are not necessarily projectable to a broader audience, it is expensive, labor intensive, and slow. Further, the group dynamic encompasses a lack of anonymity, which can inhibit respondents from revealing sensitive …

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Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore

coronavirus, COVID-19, pandemic / By Vinny DelGiudice

As part of our research on the impact of coronavirus on the consumer marketplace, we have been tracking which government and health agencies people view as responsible for managing the response to the outbreak, and how they rate these agencies’ performance. Our data reveals a significant divide in patterns between rural, urban, and suburban attitudes …

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From Face Masks to EMT Teams: Personal Control and Its Impact on Reopening

coronavirus, COVID-19, Pathfinder Text Analytics, Uncategorized / By Vinny DelGiudice

For more than a month much the country has been in ‘lockdown’ due to the coronavirus pandemic. Now the process of reopening is beginning, with some states starting to loosen their stay-at-home measures. As we noted last week, our ongoing research into public perceptions of the coronavirus outbreak shows the public is starting to think …

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Cracks in the Ice: What Consumers Think about Reopening America

coronavirus, COVID-19, Pathfinder Text Analytics / By Vinny DelGiudice

Since early March, MAi Research has been conducting a tracking study to understand people’s reactions to the coronavirus outbreak, delivering insights to clients and businesses. We’ve been delving deep into the emotional side of this crisis, and with recent increasing pressure to “reopen America” we decided to shift our research toward understanding attitudes and emotions …

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A Shared Reaction: The Universal Response to Coronavirus

Analytics, coronavirus, COVID-19 / By Vinny DelGiudice

You may be familiar with the “Choose Your Quarantine House” meme that’s been making the social media rounds recently; the premise is to create different “Big Brother” type houses filled with diverse personalities that may clash with each other when forced to live under lockdown. From sports figures to philosophers, entertainers to politicians, variations create …

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Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic

coronavirus, COVID-19, pandemic, Pathfinder Text Analytics, Pathfinder Text Science, Uncategorized / By Vinny DelGiudice

As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as …

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Consumers Foresee a More Cautious Future

Analytics, coronavirus, COVID-19, pandemic, Pathfinder Text Analytics, Pathfinder Text Science, Uncategorized / By Vinny DelGiudice

Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate …

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Challenges and Implications during the COVID-19 Outbreak

Uncategorized / By Vinny DelGiudice

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Challenge: How can businesses navigate this rapid behavior change to win market share? Observation: Prior to the outbreak, many companies were focused on how to encourage more online shopping. During the current situation, consumers are shopping and communicating using online channels like never before. [siteorigin_widget class=”SiteOrigin_Widget_Accordion_Widget”][/siteorigin_widget] Challenge: How can I make sure these …

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Diverse Group of Millennials taking a Selfie

Millennials are not Monolithic: Dispelling the Millennial Myth

1 Comment / Uncategorized / By Vinny DelGiudice

What do you think when you hear the term millennials? Maybe you are a millennial yourself. If so, you know that not everything they say is true about all Millennials – or even most. Today, we are going to debunk some of the common myths about the millennial generation, starting with the myth that it …

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The Goldilocks Principle: Finding the ‘Just Right’ Spot

Analytics, apple, bell curve, Branding, google glass, IBM, imac, Marketing, novelty variable, product design, Segway / By Vinny DelGiudice

Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like …

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Author name: Vinny DelGiudice