Vinny DelGiudice – Page 9 – Marketing Analysts

What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers

As discussed in a recent post, Pathfinder Analytics recently conducted an analysis of online reviews for the Amazon Echo Dot Kids Edition product that combined Pathfinder Text Analytics and Driver Pathways modeling. This analysis identified a number of key drivers of product satisfaction; words or phrases that, when mentioned in a review, had a notable …

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Experiential Marketing: Because Experiences Last Longer than Things

Marketing / By Vinny DelGiudice

There’s often an initial rush of pleasure we get when we buy something new. Maybe it’s a burst of confidence from a new pair of shoes, or the rush of freedom you feel when you get behind the wheel of a new car for the first time. It’s a sensation we all know and can …

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Coming Distractions: Living in Virtual & Augmented Realities

Branding, Exploratory Research, Marketing / By Vinny DelGiudice

Elon Musk recently revealed his plans to implant computer chips in human brains starting next year—a key milestone towards the science fiction vision of a brain-computer interface that will allow direct communication between a human brain and a computer. But while a viable brain-computer interface is probably still some ways away, advances in augmented reality (AR) and virtual reality (VR) are coming fast …

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What Drives Positive Product Reviews?

Analytics, Pathfinder Text Analytics / By Vinny DelGiudice

There’s no question that online product reviews are a great way to measure consumers’ reactions to a product. But while the average rating score might tell us what consumers think about a particular product, it doesn’t tell us why. And how can a company improve a product or its messaging without knowing why it’s satisfying …

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The Difference Between Strategy and Tactics

Branding, Marketing / By Vinny DelGiudice

Businesses always talk about strategy and tactics, but sometimes the terms get confused and are thought to be interchangeable. It is important to understand that the two terms are different, but both are equally important for successful branding. So what exactly are the differences between strategy and tactics? Strategy vs. Tactics Strategy defines your brand’s goals …

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Where Did Game of Thrones Go Wrong?

Analytics, Pathfinder Text Analytics / By Vinny DelGiudice

As the dust settles on the final season of HBO’s Game of Thrones fan reactions are sharply divided, with some calling the conclusion rushed and nonsensical, while others seem perfectly satisfied with it. But the numbers don’t lie — season eight is generating much lower scores on both IMDB and Rotten Tomatoes than any of …

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Should A Brand Care About Social Currency?

Branding / By Vinny DelGiudice

Social currency is a buzzword you may have heard before, but few businesses really understand what social currency is and how they can lever it to generate awareness and sales. But a brand that can translate social currency into sales may have found how to spin straw into gold. Social Currency: What Is It, And …

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Woman In Kitchen Asking Digital Assistant Question. A.I. concept

Can Today’s AI Speak English?

Analytics, Exploratory Research / By Vinny DelGiudice

We can communicate instantly with anyone in the world, which means quick and automatic translation has nearly become a necessity. Over the past 15 years, services like Google Translate have brought machine translation into our lives, and have improved communication across the globe. But even as machine translation technology gets better, there’s still a lot …

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What Final Twist Does Game of Thrones Have In Store?

Analytics, Pathfinder Text Analytics / By Vinny DelGiudice

A Social Media Analysis of Fan Expectations (Note: This article may — or may not — contain spoilers for the final season of HBO’s Game of Thrones.) With the final season of HBO’s Game of Thrones upon us, fan speculation has reached a fever pitch. How will this epic tale, 8 years in the telling, …

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“Bottoms-Up,” Amazon, and Google: Eyes Wide Open

Branding / By Vinny DelGiudice

Steve Jobs once famously said: “People don’t know what they want until you show it to them.” These words have been quoted and re-quoted thousands of times, often framed as a visionary pronouncement from an idealistic genius. And yet, apart from the perhaps self-deceptive conclusions that many entrepreneurs have drawn from them, they contain an …

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Author name: Vinny DelGiudice

What Drives Positive Product Reviews? – Part 2: A Deep Dive Into Key Drivers

Experiential Marketing: Because Experiences Last Longer than Things

Coming Distractions: Living in Virtual & Augmented Realities

What Drives Positive Product Reviews?

The Difference Between Strategy and Tactics

Where Did Game of Thrones Go Wrong?

Can Today’s AI Speak English?

What Final Twist Does Game of Thrones Have In Store?

“Bottoms-Up,” Amazon, and Google: Eyes Wide Open

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