The rule of thumb in business and marketing is the more choice you give your customers, the better. Recent studies and the experience of several Fortune 500 companies have shown that’s not always true. In fact, it seems at a certain point, the more product choice you offer consumers, the more complex and confusing their …
How Much Product Choice is Too Much, Or Too Little? Read More »
COPING WITH CULTURAL CHANGE It’s said that death and taxes are life’s only certainties, but we’d like to add shifting cultural attitudes to that list — after all, the things people embrace or reject change over time, often in unexpected ways. And even the most successful businesses need to be able to cope with these …
The holidays and retail shopping go together like hot chocolate and marshmallows. But recent trends have not been kind to retailers. We read about the impending death of retail channels nearly every day. We’re told that brick and mortars retail is in a steep decline, that consumers are buying everything online, and that …
Why Some Stores Thrive In a Tough Retail Environment Read More »
Super Powering Your Business: Lessons from Superheroes Teleportation, X-Ray vision, time travel, telepathy, regeneration—let’s face it, superheroes are cool. They can do things we only wish that we could. It’s a fun, escapist adventure to see life through their eyes. But even superheroes have their weaknesses, which just makes them that much more endearing. While …
Super Powering Your Business: Lessons from Superheroes Read More »
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