Disney+ – Marketing Analysts

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

Disney+, Game of Thrones, HBO Max, Marvel, Pathfinder Text Analytics, Pathfinder Text Science, Qualitative Data, Star Wars, Uncategorized / By Vinny DelGiudice

In our recent post exploring the streaming services marketplace, our open-ended text data revealed sharp differences in how consumers perceive the content provided by Disney+ and HBO Max: Disney+ Content Associations (map detail) HBO Max Content Associations (map detail) Note: When reading a Pathfinder Text ScienceTM map, the size of a word reflects its overall …

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Qualitative Data is a Quantitative Goldmine: Comparing Consumers’ Brand Perceptions with Text Science

Disney+, HBO Max, Marvel, Qualitative Data, Star Wars, Uncategorized, Video Streaming Services / By Vinny DelGiudice

In our first post on this topic we shared some initial insights from recent research we conducted on the highly competitive video streaming services marketplace — insights gained primarily from open-ended text data via our proprietary Text Science methodology. We also explained some of the problems with current methods of analyzing unstructured text, why a …

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Category: Disney+

Qualitative Data is a Quantitative Goldmine: Evaluating Consumer Sentiment Through Pathfinder Text Science

Qualitative Data is a Quantitative Goldmine: Comparing Consumers’ Brand Perceptions with Text Science

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