Some notes and observations from last week’s Quirk’s NYC Conference Last week’s Quirk’s Conference serves as a reminder that we’re in a vibrant and ever-evolving industry that combines new techniques and technology with time-tested techniques, some of which have been around as long as our profession has been in existence. I was also reminded how …
Our Industry is Awesome, but Challenges lie Ahead Read More »
Social media marketing is a beast, but can it be tamed? 82% of the United States population is on social media today. That includes most businesses, small and big. There are an unlimited number of ways to market on social media, combining different strategies with different platforms. Influencer Marketing has been taking off the past …
Influencer Marketing: The Connection Between Brand and Customer Read More »
If I told you that the first social media website was called Six Degrees, you’d look at me like I had six heads. 1997 was the year of this first social media network, quickly followed by some names you may remember, Friendster in 2001, LinkedIn in 2002, and MySpace in 2003. By 2006 MySpace was …
Five Social Media Giants and How Marketing is Becoming Interactive Read More »
Batman or Spiderman? Wonder Woman or Captain Marvel? These are age old questions that friends and comic book lovers will passionately debate for years to come. If you don’t have people arguing about your show or your brand, it’s likely it won’t be one that is remembered. When Game of Thrones was airing on HBO …
“There is only one thing in the world worse than being talked about, and that is not being talked about..” – Oscar Wilde There’s no such thing as bad publicity, right? Well, maybe. Publicity used to be hard to come by before the internet. Now, everyone can have an opinion on your product and share …
Imagine a pre-pandemic corporate office: cubicles, glass-walled offices, maskless people busy being busy. Now imagine that there’s a phone ringing somewhere in that office, non-stop, all day, every day. But no one ever answers it. It just keeps ringing plaintively, endlessly. Impossible, you say? No company would ever ignore an endlessly ringing phone? Don’t be …
Since its inception, Twitter has become synonymous with self-expression, initially in 140 characters or less. In 2017 Twitter opted to let people express themselves with as many as 280 characters. Hashtags run supreme, making it easy to identify a particular topic by using a hashtag that is fitting for the topic. Although Twitter can get …
There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands …
Brands Taking a Social Stand: Risks and Benefits Read More »
The rule of thumb in business and marketing is the more choice you give your customers, the better. Recent studies and the experience of several Fortune 500 companies have shown that’s not always true. In fact, it seems at a certain point, the more product choice you offer consumers, the more complex and confusing their …
How Much Product Choice is Too Much, Or Too Little? Read More »
Much of the human experience resembles a bell curve: things on the upward slope might not be interesting at all, while move too far to the right and things can get downright scary. This is true for brands and products as well. What is a brand’s sweet spot? How can a company assess factors like …
The Goldilocks Principle: Finding the ‘Just Right’ Spot Read More »
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