pandemic – Marketing Analysts

Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore

coronavirus, COVID-19, pandemic / By Vinny DelGiudice

As part of our research on the impact of coronavirus on the consumer marketplace, we have been tracking which government and health agencies people view as responsible for managing the response to the outbreak, and how they rate these agencies’ performance. Our data reveals a significant divide in patterns between rural, urban, and suburban attitudes …

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Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic

coronavirus, COVID-19, pandemic, Pathfinder Text Analytics, Pathfinder Text Science, Uncategorized / By Vinny DelGiudice

As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as …

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Consumers Foresee a More Cautious Future

Analytics, coronavirus, COVID-19, pandemic, Pathfinder Text Analytics, Pathfinder Text Science, Uncategorized / By Vinny DelGiudice

Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate …

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Category: pandemic

Exploring the Rural/Urban Divide: When Flyover Country isn’t Flown Over Anymore

Bored and Anxious, but Holding onto Hope – Consumers’ Emotional Response to the Coronavirus Pandemic

Consumers Foresee a More Cautious Future

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