Imagine, for a moment, that you are fortunate enough to have a truly dedicated customer base. A base that’s so loyal they’ll never stray from your product and will always come back whenever you have an update or new release. This is a dream many businesses have, but few achieve. The downside is that this …
There is no doubt that consumers like to feel connected to the brands they are buying. According to a recent Sproutsocial survey, 64% of consumers want brands to connect with them, and 70% feel more connected to active brands on social media. All well and good, but what do we want our brands to say? Brands …
Brands Taking a Social Stand: Risks and Benefits Read More »
For more than a month much the country has been in ‘lockdown’ due to the coronavirus pandemic. Now the process of reopening is beginning, with some states starting to loosen their stay-at-home measures. As we noted last week, our ongoing research into public perceptions of the coronavirus outbreak shows the public is starting to think …
From Face Masks to EMT Teams: Personal Control and Its Impact on Reopening Read More »
As part of our continuing exploration of consumers’ behaviors and attitudes during the current COVID-19 outbreak, MAi/Pathfinder has used our unique methods to explore the emotional impact the current situation is having on the public. In our tracking study we are asking consumers to describe in detail their current feelings and state of mind as …
Consumers Foresee a More Cautious Future As COVID-19, the disease caused by the coronavirus (SARS-CoV-2), continues to spread across the globe, MAi/Pathfinder have been busy conducting research to try and understand the resulting impact on the American consumer’s behaviors and attitudes. One of the topics we’re exploring is the long-term social impact that consumers anticipate …
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] Challenge: How can businesses navigate this rapid behavior change to win market share? Observation: Prior to the outbreak, many companies were focused on how to encourage more online shopping. During the current situation, consumers are shopping and communicating using online channels like never before. [siteorigin_widget class=”SiteOrigin_Widget_Accordion_Widget”][/siteorigin_widget] Challenge: How can I make sure these …
Challenges and Implications during the COVID-19 Outbreak Read More »
What do you think when you hear the term millennials? Maybe you are a millennial yourself. If so, you know that not everything they say is true about all Millennials – or even most. Today, we are going to debunk some of the common myths about the millennial generation, starting with the myth that it …
Millennials are not Monolithic: Dispelling the Millennial Myth Read More »
Rising above and standing apart are critically important in today’s increasingly crowded market. Going with the flow and being part of the crowd are recipes for a failing brand. But how, specifically, can a brand set itself apart? Be Different We often associate products with a particular feeling or attitude. Mattresses = comfort. Roses = …
A Brand Apart: How Brands Can Stand Out from the Competition Read More »
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